SUPERVISORY COMMUNICATION AND ITS EFFECT ON EMPLOYEE SATISFACTION AT THE CUT, WELKOM CAMPUS

Abstract

Many large organisations tend to focus on their external communication in order to project a positive image to potential clients. However the role of internal communication with employees has often been overlooked, although it remains one of the most important areas of organisational communication. This article focuses on specific findings of the Master's dissertation, Supervisory Communication and its Effect on Employee Satisfaction at the Central University of Technology, Welkom Campus. The research results that employees' views about their own organisation impact on how external clients view that particular organisation. The research found that in order for employees to become advocates of their own organisation, supervisors of different operational units should develop and manage their internal communication activities in a way that motivates and stimulates employee enthusiasm for meeting organisational goals. Once employees are satisfied with the state of supervisory communication in their respective units, they should be able to identify with their organisation and endeavour to attain organisational goals.