The role of a development organization in societal change : a sociological analysis

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Louw, Hendrik Alwyn

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Welkom: Central University of Technology, Free State

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The contribution of sociology to development thinking is not accepted with acclaim. For this reason it is postulated that the social aspects in development thinking and activities did not receive the attention it warrants. The role of social aspects in development activities and the way in which it can be addressed was therefore reconsidered in .this study. The conclusion was reached that sociology has the potential through existing information on social change and organisations to contribute to development thinking and practice, in relation to other disciplines according to the multi-faceted nature of development. To enable one to address development as phenomenon from a sociological perspective, it is necessary to consider its nature in order to establish the position of the social aspects in it . If development is considered as a multi-faceted or multi-dimensional phenomenon which includes social aspects as part of it, it becomes evident that the sociologist's role is probably to be found in the contribution he can make to the knowledge and understanding of the nature of institutional and organisational aspects, and the role thereof, in the improvement of human well-being. Through the consideration of the social aspects, it seems clear that these aspects should be considered as entities in a stable society. One should also consider the contribution they can make in a changing situation. For this reason a method of planned social change is proposed to approach social change. Having considered development as a phenomenon, normally including two dominant actors, namely planned beneficiaries and change agents, it seemed necessary that specific orientations and arrangements should exist in development activities. Agents of change should be able to fulfil a specific role for which they must be equipped . Planned beneficiaries must also be in a position from which they can contribute if the improvement of human well-being is attempted . The role of the agent of change was therefore proposed as that of contributor in a partnership relationship with his planned beneficiary. This implies the establishment of co-operative arrangements and orientations between the two · parties on the basis of the consideration of their various features and needs that may contribute towards their development.

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