Fashion photography

Abstract

Fashion photography is principally a professional concern, because the market for this kind of image is commercial and because there is strong element of elitism. Fashion imagery, has the considerable task of setting trends and influencing public taste. This requires in the photographer a strong sense of design, a fine attunement to the current social Ideals of fashion, and an ability to stage-direct models. An essential feature of fashion is it's fashionability, the regular change with each season as necessary in the industry, and this frequently means that the presentation of the new fashions must exaggerate their stylistic diffrencences. The photography session may be purely graphic, such as a compositional style, an overall colour arrangement, or a technique such as motion blur. It may be bui lt around a setting or a collection of props. Currently, a significant portion of fashion photography takes place on allocation unusual and exotic settings to give a stylistic identity. In this script, I handle fashion history, and the influence it has on mankind. The mood of colours and the make-up used for photography, the working environment of photography, the markets for fashion work, and making your own portfolio as powerful as possible.