An investigation of the customer retention activities employed by national food and clothing retail chain businesses in the Bloemfontein area

dc.contributor.author	Erwee, Charlorene Cecilia
dc.contributor.other	Bloemfontein: Central University of Technology, Free State
dc.date.accessioned	2017-03-31T12:30:05Z
dc.date.available	2017-03-31T12:30:05Z
dc.date.issued	2002
dc.description	Thesis	en_US
dc.description.abstract	In this chapter several aspects concerning customer retention strategies (relationship marketing), have been addressed. Firstly, the reason for the study is addressed and some background information is given. The problem is then stated and the primary and secondary objectives of the study, based on the problem statement, are outlined. An explanation of the research methodology is also provided. Finally, a detailed outline of the main components of the research project is presented.	en_US
dc.format.extent	Application/PDF
dc.format.mimetype	53 410 183 bytes, 1 file
dc.identifier.uri	http://hdl.handle.net/11462/864
dc.language.iso	en_US	en_US
dc.publisher	Bloemfontein: Central University of Technology, Free State
dc.rights.holder	Central University of Technology, Free State
dc.subject	Consumer satisfaction	en_US
dc.subject	Customer relations - South Africa -- Bloemfontein	en_US
dc.subject	Retail trade - Customer services - South Africa - Bloemfontein	en_US
dc.subject	Relationship marketing - South Africa - Bloemfontein	en_US
dc.title	An investigation of the customer retention activities employed by national food and clothing retail chain businesses in the Bloemfontein area	en_US
dc.type	Thesis	en_US

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