Conceptual advertising photography

Abstract

Visual communication is of the utmost importance in the market place. Product services and publications all depend on it, and photography is the most successful in the advertising area. Fig. 1. "Advertising photography is commercial art: and commercial art is public communication" (Gary Perweiler p.2. Secrets of studio still life) Commercial photography plays an important role in the displaying of mass-produced consumer goods which are often dull and uninteresting and calls for the creative edge of advertising photographers to inject the maximum visual interest possible. Advertising photography has established new standards of imaginative treatment to uninteresting objects.