Advertising photography

Abstract

Since its beginning photography h(1.s been a means of expressIOn and communication. At first though the camera was used mainly for photographing people and landscapes. The full impact of this discovery was not realised for many years and the early pioneers could not have imagined that their innocent discovery would lead to a multi-billion dollar industry today. Commercial photography today is a huge business. Page through any magazine and you will see lots of photographs advertising goods from drinks and computer systems to cars . The author will be discussing the way in which the commercial photographer produces the photograph that will sell his clients's product.