Advertising photography
Loading...
Date
Authors
Allers, Inge
Journal Title
Journal ISSN
Volume Title
Publisher
Bloemfontein: Central University of Technology, Free State
Abstract
In order to create a successful advertising image, being familiar with the environment and
the equipment, as well as special skills in composing an image are of great importance.
This script deals with some of these aspects. The history and technological advances of
advertising photography is mentioned. The studio design, basic studio set-up, advantages
of the 4 x 5 inch camera and aspects of composition are explained. A discussion of the
author's own work and her approach to advertising photography is also given in this
script.
Description
Thesis