Exploring tourist’s attitude towards a greener future: do we really care?

Abstract

Consumers are constantly reminded of their responsibility towards the environment in a world where words such as global warming, carbon footprint, recycling or going green has become common language. What was previously considered to be accepted practices are in many instances frowned upon today and consumers and corporations are expected to contribute towards a greener mother earth. However in South Africa, unused recycle bins, single travellers in luxury cars, busy airports and vast deforested areas for new developments may tell another story. The question arises whether the tourist takes the responsibility to balance the three pillars of sustainability: the planet, its people and profit. Undeniably tourism activities will impact on the environment where a healthy economy is needed in a fast paced global environment. The situation is further complicated in instances where a tourist is using resources which is already included in the product price. A prime example of this is luxurious large bath tubs, towels and bedding which is replaced daily, inclusive use of electricity and water to name a few. This research evaluates and compares environmentally friendly practices of tourists at home versus practices followed whilst on holiday. Data was collected from tourists in the arrival hall of a local airport. Results reveal that there is a general respect for others and one’s surroundings but re-use, re-cycle or switching off unused lights or appliances is practices which should be deeper engraved into the behaviour of consumers.