Radio broadcasting in the era of HIV/AIDS: Can this be the magic bullet?

dc.contributor.authorNyawasha, Tawanda Sydesky
dc.contributor.authorChipunza, Crispen
dc.date.accessioned2019-01-22T09:15:37Z
dc.date.available2019-01-22T09:15:37Z
dc.date.issued2015
dc.descriptionPublished Articleen_US
dc.description.abstractIn this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that facilitates the adoption and use of safer sexual practices among students at a South African university. Based on ethnographic data, the article highlights that the essential and critical contribution of campus radio lies in its ability to create a social space for HIV/AIDS communication. The overall aim of this study was to assess the relationship between exposure to radio broadcasting messages and the adoption of safer sexual practices. Our analysis suggests that campus broadcasting can be instrumental in promoting HIV/AIDS awareness and education.en_US
dc.format.extent115 353 bytes, 1 file
dc.format.mimetypeApplication/PDF
dc.identifier.issn0020-8728
dc.identifier.issn1461-7234
dc.identifier.urihttp://hdl.handle.net/11462/1860
dc.language.isoen_USen_US
dc.publisherSage: International Social Worken_US
dc.relation.ispartofseriesVolume 58;Number 2
dc.subjectBehaviour changeen_US
dc.subjectcritical awarenessen_US
dc.subjectHIV/AIDS communicationen_US
dc.subjectmass mediaen_US
dc.subjectsocial spaceen_US
dc.titleRadio broadcasting in the era of HIV/AIDS: Can this be the magic bullet?en_US
dc.typeArticleen_US

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