Consumer information innovation for South African tour operators
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Authors
Potgieter, M.
De Jager, J.W.
Van Heerden, C.H.
Journal Title
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Volume Title
Publisher
Journal for New Generation Sciences, Vol 9, Issue 2: Central University of Technology, Free State, Bloemfontein
Abstract
The purpose of this paper is to investigate the consumer-related information tour operators in South African have access to. Data was obtained by means of a self-administered computer-aided questionnaire forwarded to 1 000 tour operators; it was viewed by 360 tour operators and a response rate of 42,45% was achieved. The results indicate that 68,4% are satisfied with their information systems while a concerning low 34,9% 'Agree' that their information systems do provide them with consumer-related information. Tour operators will not be in a position to satisfy the dynamic needs and wants of today's tourists, unless there is information system innovation.
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Published Article