Relationship marketing strategies employed by the Afrikaans daily newspapers in the media 24 group focusing on customer service

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Roux, Alida.pdf (7.31 MB)

Date

2006

Authors

Roux, Alida

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Publisher

Bloemfontein : Central University of Technology, Free State

Abstract

Description

Thesis (M.Tech.) - Central University of Technology, Free State, 2006

Keywords

Central University of Technology, Free State - Dissertations, Afrikaans newspapers - Customer services - South Africa, Relationship marketing - South Africa, Customer services - South Africa, Strategic planning, Dissertations, academic - South Africa - Bloemfontein

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http://hdl.handle.net/11462/84

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Faculty of Management Sciences ETDs

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