The creative world of advertising

Abstract

Photography, a fairly basic concept, but when you specialise in a certain field you will see that it is a much more complex demanding job . Advertising is one of those specialised fields where to stay in business takes more and more talent , technical ski l l and innovation to create that overwhelming new image that would stop people in t heir tracks and make them want to go and buy the item advertised . Advertising itself has many different specialised fields but in this book we wi l l only take a look at the advertising of beverages, jewellery and cosmetics. I will take the reader on a journey through the creative world of some professional photographers and their work as well as my own . To understand where it is all going, a broad look will be taken at advertising as a whole, what it is about and how to get jobs.