The creative world of advertising
| dc.contributor.author | Greyling, Jacob Leeuwner | |
| dc.contributor.other | Bloemfontein: Central University of Technology, Free State | |
| dc.date.accessioned | 2017-04-25T09:44:09Z | |
| dc.date.available | 2017-04-25T09:44:09Z | |
| dc.date.issued | 1994 | |
| dc.description | Thesis | en_US |
| dc.description.abstract | Photography, a fairly basic concept, but when you specialise in a certain field you will see that it is a much more complex demanding job . Advertising is one of those specialised fields where to stay in business takes more and more talent , technical ski l l and innovation to create that overwhelming new image that would stop people in t heir tracks and make them want to go and buy the item advertised . Advertising itself has many different specialised fields but in this book we wi l l only take a look at the advertising of beverages, jewellery and cosmetics. I will take the reader on a journey through the creative world of some professional photographers and their work as well as my own . To understand where it is all going, a broad look will be taken at advertising as a whole, what it is about and how to get jobs. | en_US |
| dc.format.mimetype | Application/PDF | |
| dc.identifier.uri | http://hdl.handle.net/11462/913 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Bloemfontein: Central University of Technology, Free State | |
| dc.rights.holder | Central University of Technology, Free State | |
| dc.subject | Photography | en_US |
| dc.subject | Advertising photography | en_US |
| dc.title | The creative world of advertising | en_US |
| dc.type | Thesis | en_US |